South Korean technology giant Samsung has started mobile phone production in Turkey under the brand Sunny within the scope of cooperation with Atmaca Elektronik, a Turkish newspaper reported Friday. The locally manufactured cellphones will enter the Turkish market next week and are expected to decrease phone prices in Turkey by up to 40%.
The competition for electronics production in Turkey has heated up recently. While China’s Oppo will soon start production in one of Istanbul’s industrial centers, in the Tuzla district, Samsung has already completed all preparations, according to Turkish business daily Dünya.
Samsung, which is the leader of the Turkish mobile phone market with a 40% share, made an agreement with Atmaca Elektronik and started production several months ago for some electronics, including TVs and mobile phones.
Samsung’s partner Atmaca Elektronik is one of Turkey’s largest screen manufacturers and is also the supplier of the world’s tech giants. It manufactures four out of 10 Samsung TVs produced in Turkey and has also worked in cooperation with Philips. As part of the agreement, Samsung’s local phones began production at Atmaca’s facilities in Istanbul’s Esenyurt district weeks ago. The two companies aim to annually produce 3 million cellphones.